- The downturn. Companies are looking for ways to be more efficient and reduce costs. This plays beautifully into my natural way of thinking.
- The boom. Increasing capacity by increasing efficiency is the name of the game. Companies recognize that it takes time to put new resources into place - so the more well thought out the processes, the better they can cope with accelerated growth.
Now, turn the thinking around. Think about your company and what different environments increase your worth to them. Make sure they know your value proposition based on the current economic environment.