There really is no distinction now. Everything you do, can and will end up in your public profile: from that picture when you were drunk at that party to your profile in match.com (try goggling yourself). We all know that employers, business partners can look at our life footprint. Why do me still keep thinking that we have some privacy?
I was talking to an expert on managing your online presence and the conclusion we draw is that we are always "on". The paparazzi have invaded everyone's life. It is not only the high fliers of the world. Every time you go out of your house (physically or virtually) you are leaving a footprint that can haunt you for a long time - there are cameras everywhere.
This came about for two reasons: Tiger Woods' apology - BTW, he shouldn't have apologized to the golf community and media; and, the man who flew his plane into the IRS building. The amount of photos, video, texts, web pages that have been dug up and exposed is frightening. If you were involved in a high profile situation: how would your profile portray you?