Instead of really working cooperatively, the dominant executives will try to control the situation by introducing variables in the analysis that will lead to their desired outcomes. The result will be an ineffective strategy:
- Too broad: being the no 1 position in the whole wide world (what does this mean?)
- Conflicting objectives: being the premium brand using the cheapest components.
- Unattainable: going from pure software development to software integration without making real changes to the way things are done.
If you are one of the strong-willed executives (BTW, thanks for reading the post) the solution is even more simple: get another job (find your own company to play with without sharing) or get the the other person another job. If you are evenly matched (the unmovable object meeting the unstoppable force kind of situation) why are you complicating your life? find another company and take over. Do avoid anything with the N1H1 virus or Facebook photos in the mix.