Two things you have to remember:
- You and your management team know more than everybody else.
- The rest of your stakeholders can not read your mind to see what's in it - but they will try.
To maximize results tell your coworkers, subordinates, providers, partners and clients what they should expect from the new strategy and the benefits they will receive. You have to craft the message according to the audience (communications 101) and make sure the message is visible and repeated (that is why advertising works). If required, you should form a transformation and communications office to make sure that happens.
More on the how in a latter post...