Survival: Understand your position in the job market

To get a job in this job market you have to understand your position: generalist vs. specialist. If you don't, you will be climbing the stairs using your nose. If you are a specialist and your specialty is in demand, then you will not have a problem. If you are a generalist, my friend, you have to do things different because you are in trouble.

There is a common complaint from job seekers lately: that the market has such deterministic needs that if you do not comply 100% with whatever checklist the recruiter has you are out. There is such abundance of general types (or at least people willing to do anything) that the barriers to entry for any position have risen. In the past, recruiters and HR departments were willing to talk to people that didn't quite fit or didn't meet all the criteria but were bringing something extra or worthwhile to the table. They don't do that anymore, mainly because of two things: one, a lot of screening is done by software so they won't even see your resume. two, they have hundreds of applicants to any position, so why do you think they will bother with people that have to be sold (because they don't match part of the criteria), they will just pick a candidate that has 100% of the requirements.

If you are a generalist, my advice to you is: stop wasting time applying for positions where the match is not 100%. Either get the 100% qualifications (invest in certifications when it makes sense ) or skip to the next position.

Your real option is networking. But not the networking of old when you went to a dinner and met X and they referred you. You have to do new networking: blogs, talks, Twitter, Facebook, et al + old networking. Call your dad and/or mom's friends; hell, now is the time to be calling on favors. If you are smart, you will pay them back latter with interest - once you have that network (and a job) then is the time to launch your career into the stratosphere.

New media: use with caution

In the middle of our busy lives we are all trying to keep up to date on what is happening with our contacts. Tweets and wall updates populate our days and we feel lost or isolated when we don't follow on each of our friends updates. Important conversations and networking opportunities are lost because we were not online at the right time. Let me help you with that!

First things first. Repeat after me: "I don't have to be online all the time". Now repeat: "I will learn to use the tools offered to keep on top of things". I know what you are thinking: If you only connect at the beginning or at the end of the day you will miss out on important information. That is true and there is something you will have to face. But on the other side, being connected 24/7 will distract you from your day to day activities and real life.

Two things to solve this: Balance and tools.

Balance is achieved when we use social media with a purpose: Don't Facebook just for the sake of it, have a purpose and a plan to use Facebook. Your purpose may be networking or making a sales contact. Your moves have to be deliberate: connect, get updates, update, disconnect. Don't spend endless hours looking at your friends pictures, or posting inane games or the results of what kind of transformer are you. Is like going to the bank during lunch: get there, do your business and leave.

All social sites provide tools to filter and control the information flow. Learn to use them. Filter content from your second cousin twice removed, allow content from that great contact in marketing. Use Tweetdeck and filter out comments about the latest Lindsay Lohan appearance.

Use social media the right way and it will be a treasure trove of contacts and good things. Use it wrong and it will fill your days with 4chan memes and "having lunch" tweets.